Norwegian Wood
Norske Skog | D'art Design Gruppe | drupa 2008 | Duesseldorf, Germany
Norske Skog | D'art Design Gruppe | drupa 2008 | Duesseldorf, Germany
D’art Design created a 120 sqm trade-fair stand that drew’s attention for the world leader in the production of newspaper paper, Norske Skog. With the brand Norske Skog as a focus, communication in the Reading Lounge concentrated on newspaper paper as a design element. Bunches of this paper combined with matching reading lamps were transported into another dimension by magnifying and then multiplying them. This changed the observers perspective and spotlighted it on the material paper for newspapers, generating a high degree of attention and curiosity. Sixpiles of paper in the interior symbolised the six brand assets of Norske Skog. The visitor was able, in a playful way, to activate all his senses to delve into the brand world. Norwegian newspaper paper made reading into a real experience and redefined design objects.
Photography:
Joerg Hempel
Joerg Hempel
